Tuesday, 21 September 2010

Max Clifford: visit was a PR success

The PR guru tells the BBC:

I think he got better coverage in the British media than I expected. In the build-up to the visit there was far more criticism than praise and then after he arrived far more praise than criticism. The pluses far outweighed the minuses.
From a PR perspective there is a huge amount that needs to be done, but the visit was a success - far more a success than I thought it might have been.